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Best Practices for Prospect Research in Higher Education Fundraising 2nd Edition

Colleges and universities continue to face significant fundraising challenges in today's economy, meaning it is more important than ever for institutions to focus on successful, innovative fundraising strategies. WealthEngine's report, Best Practices for Prospect Research in Higher Education Fundraising-2nd Edition, can help you improve the productivity, efficiency and value of your fundraising operation, while reaping rewards for your institution.

Since the release of our first report in 2009, several of the best practices and findings have evolved and new trends have emerged, creating the need for a second edition. This updated report builds on the prior edition to include ten best practices, as well as a special section on the use of social media. The report also includes multiple case studies, as well as sample worksheets and planning documents.