Cool Perspectives about Data-Driven Marketing

Original Broadcast Date: 
Tuesday, July 14, 2015

Now more than ever, data-driven marketing is critical to a company’s success. Earlier this year, Gartner recognized five companies as “Cool Vendors in Data-Driven Marketing.”

Marty Kihn, the report’s co-author, shared key findings, recommendations, and highlighted 5 vendors worth checking out.
On July 14th a few of us are coming together to continue the conversation. How cool is that?
Hear from “Cool Vendors” WealthEngine, Lytics and Quantifind during our panel, where we’ll discuss:

  • Trends in data driven-marketing
  • What it means to different corporate personas
  • Four pillars of data-driven marketing: collaboration/workflow, master customer record, analytics, and execution/orchestration

Data-driven marketing is not a destination, it’s a journey.  Register for this webinar today to hear how you can embrace the best practices to drive success.


Mike Lees, Chief Marketing Officer, WealthEngine
Malcolm De Leo, Evangelist, Quantifind
James McDermott, Chief Executive Officer, Lytics

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