Wealth Engine

Using Storytelling to Personalize Your Message and Grow Donors

Storytelling is at the core of impactful nonprofit fundraising. The purpose of storytelling isn't to simply create a space where you're able to express which individuals have been influenced by your organization, but you're able to form deep connections with your donors based on compassion and empathy. That's certainly the case with Alex's story. Fill out the form and watch Co-Executive Director of Alex's Lemonade Stand, Jay Scott's powerful re-telling of Alex's story and how it's galvanized thousands of donors to give. 


Jay Scott, Executive Director

Alex's Lemonade Stand Foundation