WealthEngine White Paper Request

Measuring Fundraising Return on Investment and the Impact of Wealth Intelligence
Second Edition

Evaluating Return on Investment (ROI) provides great advantage for moving a nonprofit organization’s fundraising office, its management and the board forward in aligning the business of fundraising with their overall philanthropic mission. In the second edition of this report, WealthEngine provides an in-depth exploration of how to measure, implement and assess ROI within fundraising.

Measuring Fundraising Return on Investment and the Impact of Wealth Intelligence includes findings from a recent WealthEngine survey on measuring ROI and business analytics, along with case studies, perspectives from industry leaders and in-depth content on the non-financial measurements of return.

Key sections include:

  • Why Measuring Fundraising ROI is Important focuses on the importance of measuring ROI and the various factors organizations should consider.

  • Key Measurements of Success delves into the top metrics organizations use to determine their fundraising return and best practices for tracking and measuring ROI, including the ROI of staff and direct expenses.

  • The Impact of Wealth Intelligence on Fundraising ROI covers the positive impact using wealth intelligence can have on ROI. By using tools like modeling and analytics, organizations will not only better understand their donors, but can predict giving.

Download Measuring Fundraising Return on Investment and the Impact of Wealth Intelligence.

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