Conversations with Leaders in Luxury
James Dean at the Luxury Marketing Council

WealthEngine’s SVP and Head of Luxury Practice, James Dean, speaks to The Luxury Marketing Council’s Founder and Chairman, Greg Furman, about how big data and wealth intelligence can help luxury marketers find new customers and increase sales. Learn more about WealthEngine’s new and innovative wealth intelligence solutions that allow you to leverage big data on your customers and prospects for greater insight. Take your marketing program to the next level by leveraging a better understanding of your customers and identifying exactly who they are, where they live, their wealth, disposable income, spending patterns, lifestyle, interests, demographics, business and more.

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In this interview, James discusses:

• How to identify and reach the most qualified buyers
• How to maximize the spend of your best prospects
• How big data and analytic techniques used by luxury marketers to power effective marketing programs
• Best practices for leveraging custom analytics to predict what customers will do based on an analysis of their past behavior