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Best Practices for Prospect Research in Higher Education Fundraising, 2nd Edition (2012 Release) - Webinar

Original Broadcast Date: January 10, 2012

When Best Practices for Prospect Research in Higher Education Fundraising, 1st Edition, was released in the fall of 2009, the US economy was reeling from the effects of a worldwide financial crisis and resulting recession. With the current release of the 2nd Edition of the report, join Sally Boucher, WealthEngine's Director of Data Analytics & Consulting Services, for an update on what has changed since 2009 with this unique, in-depth look at prospect research in educational settings.

The presentation will cover the report's two new best practices:

Support the Annual Fund with Research-Driven Data
Predictive Modeling and Analytics Focus Fundraising Efforts

And a brand-new section on current trends in the use of social media:

Social Media for Fundraising and Research in Higher Education

Presenters:
Sally Boucher, Director of Research, WealthEngine
Kimberly O'Donnell Mullins, Senior Director of Brand Marketing, WealthEngine

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