Find the Right Donors Through Social Listening and Wealth Insights


Original Broadcast Date:  
Wednesday, August 19, 2015

Understanding a donor’s ability to give combined with social listening gives modern fundraisers clear insight on who to spend time with and the best ask. Who wouldn’t want to know if a donor is talking about your organization online and in fact has the capacity to give twice as much as they have in the past?

Join WealthEngine and Attentive.ly for a webcast as we discuss how you can find your best prospects by combining wealth and social data into your organization’s fundraising strategies.

Key takeaways to include:

  • Turning unstructured social data and chatter into actionable insights for fundraising
  • Utilizing social listening to see what your prospects are talking about on social media and if they are posting about your area of focus
  • Leveraging influencers to recruit their network through word of mouth marketing
  • Identifying top prospects based on wealth, lifestyle and demographic information

Speakers:

  • Roz Lemieux, CEO and Co-founder, Attentive.ly
  • Jessica Smith, Senior Manager, Product Marketing, WealthEngine

 

To download the presentation slides and access the recording, please complete the form.