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Engaging the Re-Emerging Luxury Consumer


Original Broadcast Date: 
Thursday, May 21, 2015

Industry expert, Stephen Kraus, SVP/Chief Insights Officer, Ipsos (Ipsos Affluent Survey & Affluent Barometer) will share the latest insights about re-emerging Affluent consumers, how Affluent consumers define luxury, and new trends in how Affluents are spending on luxury products and services.

To convey what luxury marketers are now facing to stay competitive in the marketplace, Ginette Wright of NRT, will share her perspective as a luxury real estate marketer and discuss how her business is leveraging data-driven marketing to drive business and maintain long term relationships.

Luxury marketers and wealth managers will want to pay attention, as we will discuss the attitudes toward luxury and investing, and how personalization is a critical need for luxury brands.


Presenters:

  • Stephen Kraus, Ph.D., SVP, Chief Insights Officer, Ipsos
  • Ginette Wright, Vice President, Luxury Marketing, NRT
  • Jackie S. Graziano, Director of Marketing, WealthEngine


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