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Six Tips for Maximizing Your Christmas Appeal

Original Broadcast Date: 12 November 2014

Join Sally Boucher, CFRE, as she provides six steps for success with your Christmas appeal.  Whether you are a pro or novice, in the thick of your Christmas appeal or just getting started, this workshop is filled with actionable advice from list cleaning and segmentation ideas to writing an effective letter and stewarding new and renewing donors.  And this advice will not only boost calendar year-end results, much of it can be adopted to complement your individual giving program throughout the coming year.


  • Sally Boucher, Director of Research, WealthEngine

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