Inspire Gratitude: The Basics of Grateful Patient Fundraising

Original Broadcast Date: July 17, 2014

With giving from individuals on the rise, as reported in the 2014 Giving USA analysis, fundraising from patients remains a key priority.  In fact, according to the Association of Healthcare Philanthropy (AHP), patient fundraising represents nearly 18% of all healthcare fundraising.  Clearly, grateful patient programs (GPP) are an area of vast opportunity for many organizations.
Yet many organizations continue to struggle in this area.  WealthEngine has worked with hundreds of healthcare organizations like yours, and we would like to share some of the best practices we’ve uncovered.  Join us for this webinar to learn how:

  • Successful organizations maximize grateful patient appeals
  • Major donor prospects are identified and engaged
  • Physicians and other clinicians are essential to success
  • To build staff excitement around your GPP initiative

If you are curious to know what is working for other nonprofits and how you can implement the same techniques in your program, listen in!


  • Sally Boucher, Director of Research, WealthEngine
    Clay Buck, Senior Consultant, WealthEngine

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