Original Broadcast Date: February 27, 2014
Join Greg Furman, Founder and Chairman of the Luxury Marketing Council and Michael Lees, WealthEngine Chief Marketing Officer, to discuss the new science of prospecting. As the luxury landscape continues to remain competitive, luxury goods companies are now refocusing on their existing customers to cultivate relationships, strengthen brand loyalty, and create new opportunities. Contrary to traditional new acquisition marketing, these marketers are now using data analytics to “flip the funnel”, attracting only the most qualified prospects – those with the wealth and the drive to make them most likely to purchase.
Hear how data is turning the world of prospecting on its head… the latest trends, insights, and recommendations on how to drive new business with new perspectives and strategies.
Many thanks to Joseph Jaffe, author of "Flip the Funnel: How to Use Existing Customers to Gain New Ones" for inspiring the title of this webinar.