How the C-Suite Uses Data Insights for Audience Development

Original Broadcast Date: 
Tuesday, June 23, 2015

Join WealthEngine's, CMO, Michael Lees and WPP’s Chief Digital Officer, Bill Evans as they talk about how to turn data into insights for integrated marketing.

There are a million transactions every day where wealth matters. It matters in how much people spend, how much they give and how much they invest. Being able to personalize the conversations you have with your prospects is not just recommended, it’s required if you want to rise above the noise.

Key takeaways from the webinar will include:

•    Identifying the opportunities to leverage data
•    Turning those data points into actionable insights
•    Personalizing your messages to rise above the noise
•    Using modeling and analytics to drive results

Register today and learn how to execute on data insights to encourage audience engagement and improve your marketing results.


•    Bill Evans, Chief Digital Officer, WPP
•    Michael Lees, Chief Marketing Officer, WealthEngine

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