Cool Perspectives about Data-Driven Marketing


Original Broadcast Date: 
Tuesday, July 14, 2015


Now more than ever, data-driven marketing is critical to a company’s success. Earlier this year, Gartner recognized five companies as “Cool Vendors in Data-Driven Marketing.”

Marty Kihn, the report’s co-author, shared key findings, recommendations, and highlighted 5 vendors worth checking out.
 
On July 14th a few of us are coming together to continue the conversation. How cool is that?
 
Hear from “Cool Vendors” WealthEngine, Lytics and Quantifind during our panel, where we’ll discuss:

  • Trends in data driven-marketing
  • What it means to different corporate personas
  • Four pillars of data-driven marketing: collaboration/workflow, master customer record, analytics, and execution/orchestration

Data-driven marketing is not a destination, it’s a journey.  Register for this webinar today to hear how you can embrace the best practices to drive success.


Panelists:


Mike Lees, Chief Marketing Officer, WealthEngine
Malcolm De Leo, Evangelist, Quantifind
James McDermott, Chief Executive Officer, Lytics

Download slides and recording