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Growing Individual Gifts: An Analytic Approach to Data-Driven Success

This workbook, released by the WealthEngine Institute, provides development professionals with the tools they need to grow and improve their fundraising results. As part of WealthEngine Institute's series of workbooks, WealthEngine shares expertise in the use of data, research, analysis, and fundraising best practices.

By using the strategies and techniques in the workbook, readers will learn the analytic approaches that lead to data-driven decisions and understand the basis for research as the foundation of fundraising.

This workbook will take readers step-by-step through the strategies needed for success and growth in individual giving, offering guidance from assessing and planning, through building strategies and measuring success. An accompanying toolkit shares electronic tools and resources available for download, to further enable readers to grow individual gifts at their organizations.