Original Broadcast Date: July 10, 2014
Luxury companies understand that they can’t effectively market to a consumer audience without fully understanding their customer base. The most successful are using big data and analytics to gain powerful insights into their current customers and uncover predictive patterns that allow them to find and target “look-alike” prospects.
Join WealthEngine and The Leading Hotels of the World as we review a case study and best practices for how luxury firms can understand their audience, win new customers, retain existing customers and increase revenue.
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