Businesses are under pressure to improve efficiency, increase profitability, and make sure opportunities aren’t missed in our fast-paced world. Having a real-time marketing and sales strategy can make the difference between growing your business and watching your competitors capitalize on previously unimaginable opportunities. APIs play a pivotal role in realizing this real-time business strategy by allowing organizations to integrate third-party data directly into their systems and processes.
This eBook discusses the following questions:
- Why are APIs useful?
- What factors should you discuss internally when deciding to integrate with an API and evaluating providers?
- What tips do you have for diving in an integrating with an API?
- What best practices do you have for quality testing your integration with an API?
- What process efficiencies have you found since integrating with an API?
Download our eBook to explore the answers to these questions as well as some practical API use cases and benefits.