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Maximizing Your Capital Campaign:
Setting the Stage for Success

Original Broadcast Date: March 13, 2012

In the first part of this three part webinar series, Maximizing Your Capital Campaign, participants will learn of the preparation necessary to launch a successful capital campaign.  Session will cover:

• Campaign Readiness Assessment for staff and board
• Data Analysis
• Preparing and energizing your constituency
• Data-driven Feasibility Studies
• Screening/modeling leads to data informed decisions and appropriate goals
• Creating the case for support/campaign prospectus

Speakers:
Amy Carrier, Director of Research & Prospect Development, Georgetown University
Sally Boucher, Director of Research, WealthEngine

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